Here is how bulk custom shirts have always worked: fill out a quote form, wait two days, get a call from a sales rep, negotiate a price you cannot verify, sign minimum-order paperwork, and hope the size curve you guessed is right. Here is how it works now: add 20 or more of the same item to your cart and the wholesale discount applies itself. That is the entire process.
The tiers, in plain numbers
- 20+ units: 20% off, automatically.
- 50+ units: 25% off, automatically.
- 200+ units: 30% off, automatically.
No forms. No sales call. No minimum-order paperwork. The discount is not a negotiation - it is a rule, and it fires the moment your quantity crosses the line.
Real math: a $25 tee
- 20 shirts: $20 each. Total $400 instead of $500 - you keep $100.
- 50 shirts: $18.75 each. Total $937.50 instead of $1,250 - you keep $312.50.
- 200 shirts: $17.50 each. Total $3,500 instead of $5,000 - you keep $1,500.
Same math on a $40 hoodie: 20 units lands at $32 each, 50 at $30. Because print-on-demand costs are flat, these are honest discounts on the listed price - not a marked-up "retail" number invented so the discount looks bigger.
Who this is built for
- Teams and events. A rec league of 22, a family reunion of 35, a conference of 250 - pick the design, set the sizes, and the tier applies. Every size prints to order, so nobody gets stuck with the wrong shirt because "we only had larges left."
- Small businesses. Staff shirts for two locations, a seasonal redesign, a pop-up crew. Pair this with the small-business merch playbook and your uniform program is a cart, not a contract.
- Resellers and side hustlers. If you sell shirts at markets, events, or online, the 20% tier is your margin. Buy 20 at $20, sell at $30, and the spread is yours - with no garage full of inventory risk beyond the order you already sold.
How to run a bulk order, start to finish
- 1. Make the design free. Type your idea, team name, or slogan into the free AI design studio - print-ready art with correct spelling, 5 free designs daily, no sign-up. Already have a logo? Upload it, or fix a blurry one with the free upscaler.
- 2. Preview it on the real product. Premium tees, long sleeves, crewnecks, hoodies, or crops - see the design on the actual garment color before committing.
- 3. Add 20+ of the same item. Watch the price drop on its own. Mix sizes freely - the tier counts units of the item, not one size.
- 4. Order. Everything prints to order and ships in 5-9 days, tracked.
When you need true wholesale volume
Running recurring bulk orders - a league every season, a company that reorders monthly? There is also a dedicated Bulk Supply wholesale storefront built for standing volume buyers, with the same no-drama pricing logic. But for most teams and events, the automatic tiers in the builder are the whole answer.
The comparison that matters
Traditional screen printers can beat these numbers at very high volume - if you know your exact count, pay upfront, wait on proofs, and accept the minimums. The honest breakdown in print on demand vs bulk covers when that trade is worth it. For everyone ordering 20 to 200 shirts who values their afternoons: the discount that applies itself wins.
Need design inspiration before the big order? Browse what other teams and brands are making in the community design library, then open the free studio and run your numbers in the cart. No rep will call you. That is the feature.
Frequently asked questions
How does the automatic bulk discount work?
Put 20+ of the same item in the cart and the per-piece price drops automatically. No quote form, no sales call — the cart is the quote.
Should I order a sample before the bulk run?
Yes — order one first, check the print and the blank in person, then place the volume order. No minimum makes the sample a normal order, not a favor.
Can I split a big order payment?
Shop Pay pay-in-4 may be available for eligible US orders at checkout, which takes the sting out of a team-sized run.
Pay-in-4 may be available for eligible US orders at checkout.
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