Most clothing brands treat pricing like a magic trick. We'd rather show you the wires. Here is exactly what's inside the price of a made-to-order piece — using real numbers from our own catalog.
The anatomy of a $25 tee
Every made-to-order garment has five real costs:
- The blank — the unprinted garment itself. This is the single biggest variable: a budget cotton blank costs a few dollars; a garment-dyed heavyweight (Comfort Colors-class) costs several times that. When you pay more for a "premium" tee, this is overwhelmingly what you're paying for.
- Printing — direct-to-garment printing is priced per location. The front print is baked in; a back or sleeve print adds a few dollars because it's a second machine pass.
- Fulfillment — a human (and some very good robots) pulls the blank, prints it, quality-checks it, folds it and boxes it. On-demand fulfillment costs more per unit than a 10,000-piece factory run. That's the price of producing zero waste.
- Payment + platform — card processing and store infrastructure quietly take their cut of every order, a fact every honest brand should admit.
- Our margin — what's left. On most items it's a healthy-but-human percentage, not a luxury markup. We make it up on people coming back, not on any single shirt.
Why we don't play the $6-shirt game
You've seen "custom shirts $5.99!" ads. The trick is always in the fine print: 50-piece minimums, setup fees, screen charges, $40 shipping, bottom-tier mystery blanks. Divide the real total by the shirts you'll actually wear and the bargain evaporates. Our model is the opposite: the number on the product page is the number — no setup fees, no screen charges, no minimums. One shirt costs the listed price, delivered, full stop.
Why prices differ across the drop
Browse the Endless Summer collection and you'll see tees from $17 to $34 and hoodies into the $50s. Same designs, different blanks: a classic tee and a premium heavyweight carry the same art on very different fabric. We stock both tiers on purpose — events and one-offs deserve a budget option; everyday-rotation pieces deserve the good cotton.
Where the 10% comes from
Right now everything sitewide is 10% off, automatically — our alpha-launch discount while the builder is in early access. That comes straight out of our margin line, not from a fake "was $40" anchor price. When it ends, it ends honestly.
The bottom line
A made-to-order shirt costs more to produce than a fast-fashion one because nothing is mass-guessed and nothing is burned. You're paying for exactly one garment, made because you asked for it — and now you know precisely what's inside that number. Full pricing is on every product page in the catalog, no login required.
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